Webinar Recap – Care and Feeding of your Association’s Social Network

Thank you to everyone who attended in today’s Avectra Academy webinar.  We covered a lot of ground and hopefully everyone walked away with some tips they can use.

The main things to remember are that your association’s social network requires effort to maintain and grow.  By listening and feeding in relevant, engaging content on a regular basis, you will end up with a healthy, vibrant community that will eventually take off.

As promised, here are some resources you can use (in no particular order).

• The presentation slides
• Recording of the webinar
  
• Sample Launch Plan

Resources:

• Beth Kanter – What Tools are You Using
  
• Deirdre Reed – Social Media Monitoring: Are You Listening to Me?
  
• 10 Steps for Successful Social Media Monitoring
• 15 Ways to Engage Your Members in Your Online Community (You can find more tools and resources on their website under “Socious Toolkits”)

During the Q&A someone asked about good books to get started.  Here are the three I listed:

• Open Leadership by Charlene Li
  
• The Networked Nonprofit by Beth Kanter
  
• Open Community by Maddie Grant and Lindy Dreyer (This book actually isn’t available yet, but you can find out more information on their site)

As for thought leaders and people mentioned during the webinar here is a quick hit list (I am linking to their Twitter pages so you can start to build a good twitter list).

• Tom Morrison, CEO at the Metal Treating Institute
• Maggie McGary, Community Manager at the American Speech-Language-Hearing Association
• SmartBrief on Social Media

Of course, you have any questions or would like to continue the discussion further, feel free to e-Mail me (ray@vanhilst.net) or follow me on Twitter (@rvanhilst).