SocialFish Predictions for 2012

Written by Maddie Grant, CAE on . Posted in Social CRM for Associations, Social Media

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Wednesday, December 21, 2011 by Maddie Grant

Our 12 predictions for 2012 are actually not so much predictions, but social media trends that we’re seeing through all of the work we’re doing with organizations around social media management.

Associations will:

1. continue the hiring trend, adding more headcount for social media management and community management.

2. start to figure out mobile, by asking the right questions.

3. find the ROI of social media, through aligning social data with membership management.

4. expand the social layer around their events and conferences

5. continue to incorporate more user-generated social activities like tweetups and unsessions

6. continue to ignore geolocation, which may or may not be dead in the water

7. decide whether Google+ is worth paying attention to.

8. do more great work on their social media policies

9. experiment more and more with social learning and participatory learning

10. start building their social CRM practices

11. build with more internal collaboration through technology

12. Humanize.

The industry’s social media work is maturing.  We’re excited to be part of it.  Happy Holidays from the SocialFish!

This is a guest blog by Maddie Grant and Lindy Dreyer, SocialFish, part of a series of predictions for 2012.

 

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Maddie Grant, CAE

Maddie is a guest blogger for Avectra on all things association and social. She is the co-author of Open Community: a little book of big ideas for associations navigating the social web and Humanize: How People-Centric Organizations Succeed in a Social World. As the chief social media strategist for the social media strategy consulting firm, SocialFish (www.socialfish.org), Maddie helps associations large and small build capacity for using social media to achieve business results.


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