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Making Member Engagement Magic at digitalNow

Written by Ben Martin, CAE on . Posted in Avectra Events, Avectra Partners, Avectra Products, Industry Events, Social Media, Technology


This week, Avectra’s Craig Dellorso and Ben Martin, CAE will be at digitalNow, one of the association community’s must-attend events for innovation and technology content. The conference is being held April 25-28 at the Contemporary Resort, just a two-minute monorail ride from the Magic Kingdom at Disney World.

Avectra is participating as a resource partner, so if you’ll be at digitalNow too, please stop by during a break and chat with Craig or Ben about Avectra’s groundbreaking A-Score technology. The A-Score is a configurable member engagement index that you set up to meet your association’s needs. It automatically assigns an engagement score to your members, donors and other stakeholders, allowing your association to run reports on most engaged (and under-engaged) constituents. With member engagement correlating to increased likelihood to renew, recommend, attend events, contribute financially, volunteer and purchase association products or services,  you can see how valuable a configurable member engagement index would be.

We’ll even be presenting a case study session with Nina Goldman of the American Council of Engineering Companies, and Sarah Palmatier of DSK Solutions at 2:30pm on Thursday, April 26 at 2:30pm in Fantasia C/D. During the session Nina and Sarah will discuss how ACEC set up its A-Score. You’ll learn about the steps involved, lessons learned, and early returns on ACEC’s A-Score implementation.

And, MemberFuse customers should know… On Friday, April 27 at 7am, you can meet with me, Ben Martin, CAE, and other MemberFuse community administrators over breakfast. Just find the clump of purple shirts in the breakfast room.

See you at Disney!


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Ben Martin, CAE

Ben is Avectra's Product & Community manager. Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine, and a 2010 winner of the National Association of REALTORS®' Technology Spotlight Award, Ben is an association executive with over a dozen years of experience in state, national and international trade and individual membership organizations. He was an Avectra customer at the Virginia Association of Realtors and loved the product so much that he decided to go work for Avectra. And that's a true story.

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