Making Member Engagement Magic at digitalNow

This week, Avectra’s Craig Dellorso and Ben Martin, CAE will be at digitalNow, one of the association community’s must-attend events for innovation and technology content. The conference is being held April 25-28 at the Contemporary Resort, just a two-minute monorail ride from the Magic Kingdom at Disney World.

Avectra is participating as a resource partner, so if you’ll be at digitalNow too, please stop by during a break and chat with Craig or Ben about Avectra’s groundbreaking A-Score technology. The A-Score is a configurable member engagement index that you set up to meet your association’s needs. It automatically assigns an engagement score to your members, donors and other stakeholders, allowing your association to run reports on most engaged (and under-engaged) constituents. With member engagement correlating to increased likelihood to renew, recommend, attend events, contribute financially, volunteer and purchase association products or services,  you can see how valuable a configurable member engagement index would be.

We’ll even be presenting a case study session with Nina Goldman of the American Council of Engineering Companies, and Sarah Palmatier of DSK Solutions at 2:30pm on Thursday, April 26 at 2:30pm in Fantasia C/D. During the session Nina and Sarah will discuss how ACEC set up its A-Score. You’ll learn about the steps involved, lessons learned, and early returns on ACEC’s A-Score implementation.

And, MemberFuse customers should know… On Friday, April 27 at 7am, you can meet with me, Ben Martin, CAE, and other MemberFuse community administrators over breakfast. Just find the clump of purple shirts in the breakfast room.

See you at Disney!