Converting Visitors to Members

I’m sure you have a great website.  It has lots of content and products for sale through your web’s e-Commerce tools.  And your web analytics tell you that you have lots of people visiting who aren’t members. 

Here’s the question though….. are you capturing their data in a member database so you can convert them to members?

Don’t forget that modern association management software systems integrate your public facing web site with your backend software to turn your web presence into a true membership website. 

A feature to make sure that your association management software has is visitor registration.  This way you can capture their information in your database and when it is time to market your products such as an event or a new book, you know who they are and you can easily target them.

So what are some ideas to get visitors to register?

• Have a unique piece of information like a compensation study
• Offer a discount on a product if you register
• Offer limited time access to the member directory
• Offer limited time access to the job board or let them upload a resume

The goal is to give something of value .  And in turn, they’ll give you their data that you can add to your membership database and then follow up with later to convert to a paying member.