Social Networking, Association Technology, Event Technology, Not for Profit Technology, Branding, Interactive Communities, Interactive Kiosks, Entertainment Media, Sports Technology… What is all this? It’s my job! It’s what I do with intense passion! I literally spend my days with my head in the high-tech clouds. Yep – I’m addicted!
This year has kicked off to much success and excited. And one of my first presentations this year is approaching quickly! In a few days I'll be presenting a session for IBEE. Here's some information on them...
This year has kicked off to much success and excited. And one of my first presentations this year is approaching quickly! In a few days I'll be presenting a session for IBEE. Here's some information on them...
The International Builders Exchange Executives is “a network of builders exchanges, online and traditional plan rooms, affiliate members and other construction associations located throughout North America. IBEE strives to support and enhance builders exchanges and construction associations by providing networking, educational, and affinity opportunities to their executive members.
The collective energies of IBEE members are powerful and proven tools to help project owners get the most competitive bid price for their construction projects. All assistance to owners and construction purchasers is provided free of charge as a service to the industry."
My session will be on the topic: The New Era of Membership – Expectations Changed by Innovations. The focal point of an organization’s survival is under scrutiny in this new era, especially when it comes to demonstrating membership value. Let’s face it; everything your company does or doesn’t do is governed by a set of underlying values. It’s the cornerstone of your business relationship.
A few of the questions I will be addressing include:
- Have you evaluated and maximized the quality of customer interactions?
- Is your organization prepared to stand out - differentiate themselves and do something of last value in 2012? In what ways does your organization show value to members, customers, suppliers and the community at large?
- Has your organization dipped its toes into the Social CRM waters yet? (Today’s reality) What tools are you using and what do you need?
- Are you exceeding member expectations? (At times it’s easy to keep doing the things that we know will work. New ideas have to be great ideas that will exceed the expectations of our competitors and our members.) Yes!
It’s time to find out what your members are asking and don't just PROVIDE the answer. BE the answer! Take a progressive approach. Dare to be different!
My first thought is that technology won’t be the solution if it is not used wisely. Before leveraging technology, it might be wise to evaluate your Association’s:
- Core values
- Strengths
- Challenges (specifically with retention and recruitment due to changing member expectations)
- Competition (why your services are superior)
- Leaders (great leaders will reinforce core values)
If you're attending IBEE, please drop me a line so we can socially connect before, during and after! Twitter: @SterlingRaphael and Facebook /SterlingRaphael
See @ IBEE Ritz-Carlton, Dove Mtn., 15000 Secret Springs, Marana, AZ – January 25-27, 2012.
See @ IBEE Ritz-Carlton, Dove Mtn., 15000 Secret Springs, Marana, AZ – January 25-27, 2012.
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