Abila and Avectra blogs moving Better Together

Avectra is now Abila and we pride ourselves on the education and insights the Abila and Avectra blogs have provided. We will continue this tradition as our blog community moves better together.

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Avectra Insights From Ray – About Me

Written by Ray van Hilst on . Posted in Association


Thanks for visiting my space on the Avectra blogs.   I’m one of Avectra’s guest bloggers and bring my experience with communications, marketing, membership, events and technology to this online space.

My background includes marketing communications for an association technology company as well as working with a number of associations including the American Institute of Architects, CoreNet Global, NAIOP, and The Endocrine Society on membership, social media and events focused projects. 

Along the way my other experience has included working with industries as varied as The Home Depot, RIDGID and Ryobi power tools and live entertainment including Ringling Bros and Barnum & Bailey Circus and Disney On Ice.

Topics that interest and motivate me (and what I’ll write about here) are association membership systems and social media technologies and how they are empowering today’s associations to recruit, engage and retain members.  I also follow online marketing, social media, communications and business strategy.


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