Archive for 2012
As a busy Avectra executive I have to make numerous decisions every day. But some decisions are easier than others and some are so obvious… well you hardly need to even think about them.
Take for example, whether you should attend AUDC13? Of course you should – you’ll gain so much by the experience. Not just in the sessions from your trainers but also from your fellow attendees. And networking? Don’t get me started on networking opportunities.
But I know that for some of you, budgets are tight and you have to get approval for travel and training from your boss. I don’t want either of those things to hinder your being able to come to AUDC13. That’s why we offer (easy to apply for) scholarships and easy to personalize and use “justify my trip” letter and talking points.
If you’re still not convinced that you can and should do this, just watch my video where I share my executive decision-making secrets. Eat your heart out Anthony Robbins.
And remember, scholarship applications are due by November 9th – HURRY!
Go ahead – talk about us! It’s never too early to start networking before the event:
- Follow us on Twitter: twitter.com/Avectra @Avectra Use Hashtag #AUDC13
- Like us on Facebook: Facebook.com/Avectra
- Nonprofit that generates earned income through sales in its thrift shop.
- Local coffee shop that only serves fair trade-certified beans.
- Interactive design firm committed to a triple bottom line and certified as an official B Corporation.
- Impact investment firm that helps investors achieve financial returns while at the same time providing affordable loans to low-income individuals or communities.
Last week I spent three nights sleeping under the stars in Canyonlands National Park, Utah. This trip was rigorous and changed my life paradigm. The same can be said about technology’s potential in the nonprofit sector. It requires thoughtful planning before use, but can be the differentiator. Please allow me to elaborate.
The Canyonlands of Utah are vast and unending with many opportunities to hike deep into canyons or high above on “slick-rock” ledges around the perimeter. There are multiple gateways into the park and routes to traverse, based upon experience, careful planning and skill level. My friends and I chose a route that challenged us to climb exposed ledges and explore deep into the wilderness. We were rewarded with panoramic views and remote terrain seldom visited since the Anasazi Indians populated this region centuries before.
Similarly, technology offers multiple applications across the nonprofit sector for a wide variety of objectives, dependent upon the size, type, goals, and resources of an organization. If aligned with strategy, technology enables a nonprofit to raise more money and develop closer relationships with constituents. A nonprofit’s CRM, when used strategically, is at the center of this success. Technology acts as the enabler for staff and volunteers alike to prioritize activities and programs vital to a cause. Leveraging technology means crossing the canyons to enable the work that advances your mission.
With thoughtful preparation and leadership, completing a challenging journey such as mine across the Canyonlands is accessible to everyone. Likewise, leveraging technology to advance development and an organization’s cause is equally available today. In fact, technology is more accessible now to the nonprofit sector than any time before.
During the month of November we will explore what technology encompasses in our work as fundraisers, marketers, program administrators and leaders. We will conceptualize how to determine an organization’s own technology equilibrium and how to balance funding technology versus programmatic and other financial needs.
Packing for a trip into the wilderness involves specific needs, especially when spending several nights in the backcountry. Similarly, we will also discuss what nonprofit leaders and their boards need to know before they embark on new technology spending.
The big news is that, like the business sector, nonprofits can utilize technology to facilitate a proactive approach with donors versus looking in the rearview mirror. Join us in November to learn how technology will become your differentiator.